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Naifeh’s changes formats

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Have you been by the new Naifeh’s yet?
Yes, Naifeh’s, a Tipton County fixture for the last 113 years, is new; or new and improved.
The Covington Naifeh’s, located at 738 Highway 51, is now Naifeh’s Cash Saver, having just received a significant remodeling and a new look.
Over the course of less than a week, cases were removed, floors scrubbed, new drains cut and shelves removed. The lights were replaced in the store. The store was literally cleaned to the core. New deli cases as well as a new donut case were installed. Food was restocked and groceries retagged.
The main difference, though, is the new pricing structure. Instead of suggested retail price, all items are priced at cost plus 10 percent at checkout to cover the store’s overhead.
According to owner Judson Naifeh, the prices were marked down 20 to 30 percent when the store was reset. Now, for a bag of Frito-Lay chips, the Cash Saver price is $2.32 plus 10 percent added at check out, for an actual price of $2.55 before tax; nearly a dollar less than the suggested retail price of $3.49.
“That’s the cost to get it on the shelf,” he said. “It’s as low as you can buy it.”
In addition to the new look and new pricing, there is a new craft beer section, including a “Mix a Six” selection where  six different beers can be added to a six pack, therefore allowing a person to sample new tastes of beer without committing to buy a whole six pack. The “Mix a Six” is priced at $7.50 plus 10 percent at the register.
Naifeh chose to change to the new pricing structure and marketing plan based on the fluctuating economy and an effort to stay competitive in the market place. He spent several months amassing information before deciding on Cash Saver by Associated Wholesale Grocers, the co-op food distributor that supplies over 19,000 independent grocers around the country.
Naifeh’s new Cash Saver celebrates it’s grand opening Thursday, April 4 at 10 a.m.
Said Dana Naifeh,  “We owe so much to this community. We love you all and we feel the love from you as well. We have a lot of history together and we look forward to making more history with you all in the future.”
For more information on the re-opening, go to www.naifehs.com or call 901-476-8213.

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